Celebrities Flash Us in this CGI rendered Print Ad Campaign for IDEAS Books.

McCann Worldgroup, Mumbai and Warsaw-based creative agency Ars Thanea, devised and created this clever ad campaign to sell celebrity biographies for IDEAS books. Marilyn Monroe, Andre Agassi and Elvis "flash" the viewer swathed in book 'jackets' bearing their biography book covers. The celebrity images were entirely created in CGI by Peter Jaworowski of Ars Thanea.

Marilyn Monroe Biography ad and detail:


Elvis Biography ad and details:



Andre Agassi Biography ad and details:



The Challenge
The branch of bookstores named Ideas Books decided to prepare advertising campaign which would present the broad array of its assortment, with main focus at underlining that the stores have both autobioraphic and biographic books on pop culture icons.

The Solution
Bearing in mind the real physiognomy of main heroes, the agency created their 3D models (basing on organic modeling), and as a next step made them wear the covers of the books they were present in.



Credits
Agency:
McCann World group, Mumbai
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan S Menezes
Writer: Ryan S Menezes, Trishay Kotwal
Art Director: Ryan S Menezes
Designer: Ryan S Menezes
Client Servicing: Manoj Mansukhani

Production Studio:
Ars Thanea
Design Director / Art Director / Retoucher: Peter Jaworowski
Production Manager: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Marcin Klicki, Daniel Komuda, Rafal Kidzinski

7 Ice Cream Popsicles In Famous Forms & Fabulous Flavors By Russian Ad Agency Stoyn.

Russian ad agency Stoyn participated in a tasty project for Faces & Laces, as annual Moscow art and music show profiling brands from around the world. The agency created 7 different flavored popsicles made with Dolce Bacio ice cream molded into the shapes of well-known characters from Star Wars, Disney and other figures. Made in various natural flavors and colors, the likenesses are wonderfully rendered and detailed with the help of 3D modelers and sculptors:

Darth Vader:

Marilyn Monroe:

Che Guevara:

Vladimir Mayakovsky:

Graffiti Spray Can:

Mario of Mario Bros:

Mickey Mouse:

Donald Duck:


The posters for Faces & Laces:


Images from Faces & Laces:





And some fun product shots by photographer Alexey Kiselev:








all images courtesy of Stoyn

credits:
Creative Director — Sergey Starostin;
Producer and PR — Galima Akhmadulina;
Art Director and Designer — Victoria Mamikonova;
3D Modeling — Arthur Magomedov, Bogdan Ivonenko, Planeteater;
Sculptor — Michael Efimenko;
Ice cream maker and ingredients — DOLCE BACIO

It's About Time Someone Created Hip Watch Winders: SwissKubiK.

Up until now, most of the automatic watch winders I've ever seen were very conservative and traditional in their styling. But now I've found SwissKubiK of Geneva, Switzerland who makes a much more youthful and hip, but equally functional, watch winder for those of you with automatic watches.



In addition to a large selection of colored anodized aluminum ones, wood ones and leather ones, they have a limited edition (200 of each) 'pop art' collection by artist Andrew McCarthy which features legendary actors and actresses like Audrey Hepburn, Sophia Loren, Marilyn Monroe and Steve McQueen printed upon leather:




Above: the "pop art" collection; legends on leather

The SwissKubiK watch winder has been entirely conceived and produced in Geneva, fully respecting Swiss quality tradition, in order to satisfy the most exacting requirements imposed by the highest-quality Swiss Watch Manufacturers.



The SwissKubiK watch winder distinguishes itself by its modern design, housed within the minimal space of a compact square cube 3.937 inches (10 cm), exclusively dedicated to the continuous rewinding of automatic mechanical timepieces.


The SwissKubiK watch winder is available in numerous colors and materials: - anodized aluminum, leather saddle style stitching, precious wood or stingray skinodized.



Versions of the watch winder are available for 2, 3, 4, 6, 8, 9, 12 or 15 watches. You may add acrylic glass hinged 'window' to each watchwinder for dust protection if so desired.





The custom 'Python', created to hold 24 watches and clad in genuine python leather:



A very special limited edition, the Joker, contains over 3, 500 full cut diamonds and is housed in 18k white gold:





• Personalized special orders can also be accommodated with specific colors or materials or for a larger collection of watches.

• For antique watches, collection timepieces or watches with specific requirements recommended by the watch manufacturers, the SwissKubiK watch winder can be programmed using the optional USB computer interface cable.

• The SwissKubiK watch winder is guaranteed 3 years from the date of purchase.



Swiss KubiK SA was founded by Philippe Subilia in December of 1998 to create, design and manufacture watches and horological products.


57 Rue de Rhone
1204 Geneve
Tel + 41 22 310 79 19
Fax + 41 22 310 79 20